I'm an entrepreneur, writer, and content creator who's run a small business in Manhattan for 18 years. I've been obsessed with the possibility of scaling a service-based business beyond one's locality, giving customers all across the country more personal and premium options to the big-box experience. How do you scale and keep the quality and personal touch with no compromise of your own uniqueness and authenticity?
My dream is to help other small businesses think bigger and harness the latest technologies to supersize their vision and do just that. Content development, strategy and tech come together to give more reach than ever, where high quality small businesses can offer their expertise, their service and their personal touch.
I've been a writer and content creator for over 20 years. I've worked at fashion and lifestyle magazines, as well as B-2-B magazines as Managing Editor, Executive Editor and Editor in Chief; launched and ran my own retail/ecomm shop for 18+ years, (for which I conceived, designed and launched our own advertiser-supported and award-winning lifestyle pub) spent a year as a fellow at a $1B AUM VC firm studying Web 3 and blockchain companies, and am knee deep writing a novel where the protagonist is a wellness entrepreneur struggling with the tradeoffs of scale and authenticity. As a freelance writer, I also write on consumer and business topics and design produce and host a business seminar for an international trade show twice a year. I started my professional journey as a tax attorney for a large consultancy.
I always aim for fun, easy to understand copy, with a strong sense of humor and a clear point of view. I began my career as a tax lawyer, so I pride myself in knowing how to make even the driest topic exciting and desirable. (PS Tax law is a lot more fun than you think!)
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